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Privacy Policy

Privacy Policy

Privacy Policy for WindRider

Last updated: May 12, 2026

This Privacy Policy describes how WindRider (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from windrider.com (the "Site"), sign up to receive communications from us, or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, SMS subscriber, email subscriber, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this page with a revised "Last updated" date. We encourage you to review this Privacy Policy periodically to remain informed about how we handle your personal information.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:

  • Communicate with you.
  • Provide, operate, maintain, and improve the Services.
  • Process transactions and fulfill orders.
  • Send customer service, transactional, marketing, email, and SMS communications, where permitted by law and based on your preferences and consent.
  • Comply with applicable legal obligations.
  • Enforce applicable terms of service and other agreements.
  • Protect the Services, our rights, and the rights of our users or others.
  • Detect, prevent, investigate, or respond to fraud, security incidents, or other harmful activity.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. Below are the categories of personal information we collect.

Information You Provide to Us

  • Contact Details: Name, phone number, email address, shipping address, billing address, and other contact information you provide.
  • Order Details: Order history, purchase details, payment-related information, shipping information, returns, exchanges, and related transaction information.
  • Account Details: Username, password, account preferences, saved addresses, and account settings, if you create an account.
  • Customer Support Information: Any details you share when contacting customer support, including messages, questions, comments, product inquiries, photos, order issues, or other information you choose to provide.
  • Email Marketing Information: Your email address, subscription preferences, consent status, email engagement, and related marketing preferences.
  • SMS/Text Messaging Information: Your mobile phone number, SMS subscription status, opt-in and opt-out status, consent records, timestamp, IP address where available, message interaction data, and records of STOP, HELP, START, or other SMS keyword responses.
  • Form Submission Information: Information submitted through forms on our Site, including newsletter forms, SMS signup forms, contact forms, product inquiry forms, or other forms.

Information We Collect Automatically

We may collect certain information automatically when you use our Services, including:

  • Device information, such as IP address, browser type, operating system, device identifiers, and device settings.
  • Usage data, such as pages visited, products viewed, links clicked, searches, time spent on pages, navigation paths, referring URLs, and interactions with our Site.
  • Approximate location information derived from your IP address or device information.
  • Cookie, pixel, tag, and similar tracking technology data, as described in the "Cookies and Similar Technologies" section below.

Information from Third Parties

We may receive personal information from third-party partners and service providers, including:

  • Payment processors to validate and process payment details.
  • Shipping carriers and fulfillment providers for delivery, tracking, and returns.
  • Ecommerce, hosting, analytics, customer support, email, and SMS service providers used to operate our business.
  • Advertising and analytics partners that help us understand how visitors use our Site and help us measure or improve marketing campaigns.
  • Fraud prevention, security, and compliance providers.

How We Use Your Personal Information

Providing Services

We use your personal information to provide the Services, including to:

  • Process transactions and fulfill orders.
  • Process payments, refunds, returns, and exchanges.
  • Ship products and provide tracking information.
  • Create, manage, and maintain your account.
  • Provide customer support and resolve issues.
  • Respond to questions, comments, requests, and product inquiries.
  • Notify you about your orders, account, purchases, returns, or other service-related matters.

Marketing and Promotional Communications

We may use your personal information for marketing and promotional purposes, including sending communications by email and SMS text message, where permitted by law and based on your preferences and consent.

Marketing communications may include promotions, special offers, product updates, cart reminders, checkout reminders, back-in-stock updates, new product announcements, and other information about WindRider products and services.

You can opt out of receiving marketing emails by following the unsubscribe instructions included in the email. You can opt out of receiving marketing SMS messages at any time by replying STOP to any WindRider text message or by contacting us using the information in the "Contact Us" section below.

SMS/Text Message Communications

If you provide your mobile phone number and opt in to receive SMS communications from WindRider, you agree to receive recurring automated marketing text messages from WindRider at the mobile number provided. Messages may include promotions, special offers, cart reminders, checkout reminders, product recommendations, product updates, and other marketing messages related to WindRider products and services.

Consent to receive SMS marketing messages is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe. Reply HELP for help. For more information, please review our SMS Terms of Service.

When you opt in to SMS communications, we may collect and maintain records of your consent, including your phone number, opt-in source, opt-in date and time, IP address where available, consent language shown at the time of opt-in, and SMS subscription status. We use this information to send SMS messages, manage your subscription preferences, process opt-out and help requests, maintain compliance records, and provide customer support.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may share SMS-related information with service providers only as necessary to provide and support our text messaging program, such as messaging platforms, telecommunications providers, customer support providers, and compliance service providers. These service providers are not permitted to use your SMS opt-in data or consent for their own marketing or promotional purposes.

Opting out of marketing SMS messages will not affect transactional or service-related communications that are necessary for order processing, customer support, account servicing, safety, fraud prevention, or other non-marketing purposes, where permitted by law.

Improving Services

We use data to analyze trends, improve site navigation, personalize the shopping experience, evaluate product performance, measure campaign performance, and improve the Services.

Security and Fraud Prevention

We may use your information to detect, investigate, prevent, and respond to fraudulent activity, security threats, unauthorized transactions, policy violations, or other harmful activity.

Legal Compliance

We may use your information to comply with applicable laws, regulations, legal processes, industry requirements, carrier requirements, ecommerce platform requirements, and our internal compliance obligations.

Cookies and Similar Technologies

We use cookies, pixels, tags, analytics tools, and similar tracking technologies to:

  • Recognize repeat visitors.
  • Store preferences and settings.
  • Operate and secure the Site.
  • Understand how visitors use the Site.
  • Measure the effectiveness of advertising and marketing campaigns.
  • Personalize content, product recommendations, and advertising.

You can manage your cookie preferences through your browser settings. Blocking or disabling cookies may impact certain features of the Site.

We may use third-party analytics and advertising tools that collect information about your interactions with our Site and other websites over time. Depending on your location, this activity may be considered targeted advertising, sharing, or selling under certain privacy laws. You may have the right to opt out of certain uses of your personal information as described in the "Your Rights" section below.

How We Share Your Personal Information

We may share your personal information with the following categories of recipients:

  • Service Providers: Third-party vendors and service providers who perform services on our behalf, such as ecommerce hosting, payment processing, shipping, fulfillment, analytics, email delivery, SMS delivery, customer support, fraud prevention, security, and marketing operations.
  • Payment Processors: Providers that process payment information and help complete transactions.
  • Shipping and Fulfillment Providers: Carriers, warehouses, and fulfillment partners that help deliver products and manage returns.
  • Advertising and Analytics Providers: Providers that help us understand Site performance, measure campaigns, and deliver or evaluate advertising, subject to applicable law and your privacy choices.
  • Business and Legal Purposes: Advisors, insurers, auditors, legal counsel, regulators, authorities, courts, or other parties when required by law, legal process, or to protect our rights, safety, property, users, or others.
  • Business Transfers: Parties involved in a potential or completed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

We do not sell your mobile phone number, SMS opt-in data, or SMS consent information. We do not share your mobile information, SMS opt-in data, or SMS consent information with third parties or affiliates for their marketing or promotional purposes.

Your information will not be shared with third parties for their own marketing purposes without your explicit consent.

Security and Retention of Information

We implement reasonable administrative, technical, and physical measures designed to protect your personal information from unauthorized access, disclosure, misuse, loss, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy.
  • Provide the Services.
  • Process transactions and maintain order records.
  • Manage customer relationships and support requests.
  • Maintain marketing and SMS consent records.
  • Comply with legal, tax, accounting, carrier, industry, and regulatory obligations.
  • Resolve disputes and enforce agreements.
  • Prevent fraud, abuse, or security incidents.

SMS consent records may be retained for as long as necessary to demonstrate consent, manage opt-out requests, comply with messaging requirements, and support our legal and compliance obligations.

Your Rights

Depending on your location, you may have rights related to your personal information, including:

  • Access: Request access to the personal information we hold about you.
  • Correction: Request corrections to inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to certain exceptions.
  • Portability: Request a copy of certain personal information in a portable format.
  • Opt-Out of Marketing: Opt out of marketing communications, including email and SMS marketing.
  • Opt-Out of SMS: Reply STOP to any WindRider text message to unsubscribe from SMS marketing messages.
  • Opt-Out of Certain Data Uses: Depending on your location, you may have the right to opt out of certain targeted advertising, sale, or sharing activities.
  • Appeal: Depending on your location, you may have the right to appeal our decision regarding a privacy rights request.

To exercise your rights, contact us using the information provided in the "Contact Us" section below. We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising your privacy rights.

Marketing Choices

You may opt out of marketing emails by clicking the unsubscribe link in any marketing email we send.

You may opt out of SMS marketing messages by replying STOP to any WindRider text message. After you opt out, we may send one final confirmation message to confirm that your opt-out request has been processed. You may reply START to resubscribe, where available and permitted.

You may also contact us directly for assistance with your communication preferences.

Do Not Track and Global Privacy Control

Our Site does not currently support Do Not Track (DNT) browser signals. However, depending on your location and browser settings, we may recognize certain opt-out preference signals, such as Global Privacy Control (GPC), where required by applicable law.

Children's Privacy

The Services are not intended for individuals under 16. We do not knowingly collect personal information from children under 16. If you believe a child under 16 has provided us with personal information, please contact us, and we will take appropriate steps to delete the information.

International Data Transfers

If you access our Services outside the United States, your information may be transferred to, stored in, and processed in the United States or other locations where we or our service providers operate. Privacy laws in these locations may differ from those in your jurisdiction.

Third-Party Websites and Services

Our Site may contain links to third-party websites, services, or platforms. We are not responsible for the privacy practices, content, or policies of third parties. We encourage you to review the privacy policies of any third-party websites or services you visit.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need help with your communication preferences, please contact us at:

Email: support@windrider.com
Phone: 612-338-2170
Address: 5544 Malibu Dr, Edina, MN 55436

Thank you for trusting WindRider with your personal information.